Chapter 29 cultivation theory George Gerbner

Helpfulness: 0
Set Details Share
created 5 years ago by booby166
248 views
cultivation theory
show moreless
Page to share:
Embed this setcancel
COPY
code changes based on your size selection
Size:
X
Show:
1

Cultivation theory

heavy television users develop an exaggerated belief in a mean and scary world
- TVs power comes from content symbolic of real-life drama shown hour after hour
-violence is principle message

2

An Index of violence

Objective measure to allow people to discuss TV trends on basis of fact

3

Cultural indicators project

systematic tracking of changes in television content and how those changes affect viewers perceptions of the world

4

Dramatic Violence

Overt expression or threat of physical force as part of plot
-rules out verbal abuse, idle threats, pie-in-the face slapstick
- includes physical abuse in cartoon formats

5

Equal Violence unequal Risk

over half of prime-time programs contains violence or threats
- symbolic vulnerability of minority-group members
-Symbolic double jeopardy
- existence is understated
- vulnerability to violence is overplayed

6

Establishing a viewer profile

nature of cultivation hypothesis makes laboratory testing impossible
-effects of heavy TV viewing seen only after years of buildup

7

Cultivation differential

compares the attitudes of light and heavy viewers
survey targeted four attitudes
-chances of involvement with violence
-fear of walking alone at night
- perceived activity of police
- general mistrust of people(mean world syndrome)

8

Minds plowed by television grow fearful thoughts

cultural indicators evidence suggests that the minds of heavy TV viewers become fertile grounds for sowing

9

Mainstreaming

process by which heavy TV viewers develop a common socially conservative outlook through constant exposure to the same images and labels
- Bends "TV types" toward political right while seeing themselves as moderate and middle class

10

Resonance

Heavy viewers grow more apprehensive through resonance
*resonance- process by which television violence causes viewers to replay real-life experiences
-amplifies the cultivation effect

11

Does Dramatic violence still cultivate fear

Media landscape has changed radically since Gerbner began his analysis
-The more things change the more they stay the same
-violence in programs supplemented/replaced by violent video games and graphic newscasts


Related pages


alkaline urine utisingle base substitution mutationsperm cell adaptationsthe correct sequence of sensory processing istay-sachs disease results from the malfunction oflocation of heart in thoraxwhat cavity is the pancreas located inchapter 22 the respiratory systemcognitive theory of gender role developmentdistinguish between systemic and pulmonary circulationthe single most important erosional agent isvestibulocochlear nerve locationrelationship among atoms elements and compoundswhat do contractile vacuoles in protists dopermeability of dialysis tubingholes essential of human anatomy and physiology 11th editionwhat is the modification of the small intestinal wallgiovanni arnolfini and his bridesolute pumping definitionmouse digestive systemspermatidsmicrobiology baumanphysical methods of sterilizationwordly wise 3000 book 10 lesson 1lifespan of a sperm cellintramembranous bonemrna protein chartrna pairingprocess of urine formation in mancarbs lipids proteins and nucleic acidsstages of white blood cell maturationtranscription easy explanationstrong acids and bases listwhich reaction below represents the second electron affinity of sbsg quiz 1lymph fluid definitionabdominal tympanydo lizards have opposable thumbsthe antimicrobial drugs with the broadest spectrum of activity aregross anatomy of the large intestinethe function of erythrocytesaquatic biome temperaturehesi evolve practice testsister chromatids are separated from each other duringwhat does insoluble fiber refer topercentage of sales method bad debturethral orificesthe hormone oxytocin aids in the birth process by stimulatingdigestive system organs and functionsdna replication in prokaryotes and eukaryotesostend manifesto apushposition of sternummilady standard cosmetology bookwhat houses dna and rnaif 0.9 nacl were isotonic to a cell thenboth tetrads and crossovers are seen during meiosisphotosynthetic cyanobacteria caused an increase in atmospheric levels ofatrioventricular valves prevent backflow into thealgebra 2 parent functionswhich type of transposon would contain a gene for transposasewhere is the popliteal fossa locatedanteroomsorganic chem functional groups quizdeep femoral arterywhat is the function of dense irregular connective tissuestudy for hesilymphatic system function and structurethe respiratory rhythmicity center is located iniq job charta primary objective of cell fractionation is tomicrobiology chapter 11 testmacbeth act 3 vocabularywhich sculptor eventually saw his controversial work destroyedwhen did robert de lasalle explore the mississippi riverthe digestive function of the liver is to produce bile