© 2016

Marketing Management

image of book

Philip Kotler, Kevin Lane Keller - 2012 - 657 pages

ISBN: 0132102927, 6

Description, Publisher & Subjects

Table of Contents - Part 1 - Understanding Marketing Management; Chapter 1. Defining Marketing for the 21st Century; Chapter 2. Developing Marketing Strategies and Plans; Part 2 - Capturing Marketing Insights; Chapter 3. Gathering Information and Scanning the Environment; Chapter 4. Conducting Marke...ting Research and Forecasting on Demand; Part 3 - Connecting with Customers; Chapter 5. Creating Long-term Loyalty Relationships; Chapter 6. Analyzing Consumer Markets; Chapter 7. Analyzing Business Markets; Chapter 8. Identifying Market Segments and Targets; Part 4 - Building Strong Brands; Chapter 9. Creating Brand Equity; Chapter 10. Crafting the Brand Position; Chapter 11. Competitive Dynamics; Part 5 - Shaping the Market; Chapter 12. Setting Product Strategy; Chapter 13. Designing and Managing Services; Chapter 14. Developing Pricing Strategies and Programs; Part 6 - Delivering Value; Chapter 15. Designing and Managing Integrated Marketing; Chapter 16. Managing Retailing, Wholesaling, and Logistics; Part 7 - Communicating Value; Chapter 17. Designing and Managing Integrated Marketing Communications; Chapter 18. Managing Mass Communications - Advertising, Sales Promotions, Events and Experiences, and Public Relations; Chapter 19. Managing Personal Communications - Direct and Interactive Marketing, Word of Mouth, and Personal Selling; Part 8 - Creating Successful Long-Term Growth; Chapter 20. Introducing New Marketing Offerings; Chapter 21. Tapping into Global Markets; Chapter 22. Managing a Holistic Marketing Organization.

Read moreless

Publisher: Prentice Hall


Similar Books

Create cards for this book

Notecard sets (13)

Related pages

what is the difference between a vein and a venulethe kidneys are located behind themovement at a gliding jointjacobson tenaculumlabel the parts of the microscopedna ladder rungsenzyme complexes that break down protein are calleddays of the week flashcardshomeostasis control centercranial nerve x1positive intrapleural pressurecalcitonin functionsthe cognitive-behavioral approach to therapy stressespentanol polar or nonpolardna backbone bondsbeefy red tongue and anemiaendocrine slidesmastering biology questionsfunctions of nephronssynapsis occurs duringforensic science glossarycat dissection quizmelanin is produced by melanocytes within the stratumwhy are cell membranes impermeable to most biological moleculeshydrostatic pressure and osmotic pressure in capillarieswhere do light dependent reactions occurretropubic spacefundamentals of nursing hesi practice questionsthe first line of cellular defense against pathogens are thegriffith mice experimentmale reproductive duct systemlymph tissue in throattibia labeledpancreatic hormones and their functionpronoun flashcards printablephysioex 9.0 exercise 1raised area on lateral surface of humerusformation of benzaldehydeadverb bingowhat vessels carry deoxygenated blooddeltoid tuberosity functionhyoid bone is unique becausespitfire ww2 factsdefinition limerencedecarboxylation of amino acidseffect of advertisement on monopolistic competitionmeiosis ii is similar to mitosis becauseimages of epithelial tissuerelative frequency distribution graphpertaining to pregnancy and the puerperiumstroma of chloroplastwhich of the following statements is true regarding absorption costingarbor vitae functioncell membrane and transport review worksheetexample of descent with modificationpalatine tonsils are locatedare carbohydrates hydrophilic or hydrophobicwest pediment of the temple of aphaiasimple squamous epithelium tissue calledwhat type of organic molecule is atpbody orientation quizlymphatic system simplifiedspontaneous generation and biogenesisprepu lippincottdefine ventricular contractiona localized concentration of melanin isepidural space in braincharacteristics of mcdonaldizationhesi pharmacology practice testwhich cell organelles contain dnadietary fats are important because theycampbell quizplasma proteins that are important in body defense are thedifferent types of terrestrial biomesvalence electron configuration for carbon